K Brew Case Study

Dive into how the Personality Pool platform streamlines screening, enhances cultural fit, and simplifies the hiring process at K Brew.

at a glance

BEFORE Personality Pool (2022)

• 30+ resumes per job

• 7+ interviews per job

• Unable to centralize screening (4 locations)

• No proven buy-in to hiring

• No connection between C-level and frontline

AFTER Personality Pool (2023-Present)

• No resumes per job to sift through

• 2-3 interviews per job max

• Centralized screening for fit (6 locations)

• Proven buy-in via video submissions

• A stronger connection between C-level and frontline

company overview

K Brew is a growing coffee chain based out of Knoxville, Tennessee. With six locations, K Brew offers single origin coffees, signature blends, delicious espresso, and handmade bagels.

problem

K Brew’s previous hiring process started with applications which required them to spend a lot of time going through hundreds of applications and resumes, and interviewing people who don’t match their culture.

Because of this required time, they were wasting resources and it was difficult to centralize decision-making on culture fit for multi-unit operators.

The main goal with trying out Personality Pool was to find better cultural fits, faster.

solution

Start the hiring process with personality, not applications.

By starting screening with personality, K Brew:

• Saves time by avoiding interviews with candidates who aren’t a cultural fit

• Enables centralized decision-making for multi-unit operators

• Creates a hurdle for candidates to prove buy-in

• Creates a connection between ownership/leadership and candidates

Personality Pool solved their problem by helping their team save resources, centralized decision-making and answering the question, “Does this candidate have the right personality that we are looking to fill this position?”