Northeast Tennessee Tourism Association Case Study
Streamlining the Recruitment Process for Specialized Roles: How the Northeast Tennessee Tourism Association Used Personality Pool to Find Their Ideal Candidate
company overview
The Northeast Tennessee Tourism Association (NETTA) recently utilized Personality Pool to refine their hiring process for a single open position. They aimed to streamline their recruitment process to find their perfect candidate from a diverse pool of over forty applicants.
problem
NETTA faced several challenges in their hiring process:
High volume of applications: With more than 40 applicants applying for the role, sorting through resumes and identifying top candidates were cumbersome.
Incomplete resumes: Many resumes did not adequately reflect candidates’ relevant experience to the job description
Lengthy screening process: Their initial screening process took approximately a month, which was longer than desired
solution
To address these challenges, the NETTA implemented Personality Pool in their recruitment strategy:
Effective screening: Job postings for their open role included a requirement for candidates to complete the Personality Pool video questions. This requirement acted as an initial filter — candidates who did not complete were considered less serious about the position
Enhanced interview experience: Personality Pool’s software provided pre-recorded video questions which acted as soft introductions of the interviewers to the candidates, allowing them to become familiar with them before the in-person interviews. This helped the candidates feel more comfortable and prepared, improving the quality of the interviews
Reduced hiring time: After incorporating Personality Pool, they were able to streamline their hiring process — their hired candidate’s process took only a week, from start to finish (from initial meetings and virtual presentation, to offer and hire)
outcome
The integration of Personality Pool yielded several positive outcomes for NETTA:
Successful Recruitment: The organization successfully hired a candidate who, despite having a resume that did not fully highlight their sales experience, proved to be an excellent fit for the open role
Positive candidate feedback: Candidates across a wide age range (20 to 60) reported a smooth and user-friendly experience with the Personality Pool platform, indicating the tool’s broad appeal and effectiveness
Streamlined process: The use of Personality Pool streamlined the hiring process, reducing the time-to-hire and improving the overall efficiency of the recruitment process
NETTA’s use of Personality Pool significantly enhanced their hiring process for the open position. Our tool's ability to efficiently filter candidates and provide a more engaging interview experience resulted in a faster, more effective hiring process. This case study demonstrates how NETTA leveraged innovative recruitment tools to meet their hiring needs and improve overall process efficiency.